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Tuesday, October 29, 2002 Bucks County, Pennsylvania

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2002 LBCCC Economic Forum

LOCAL BUSINESS LEADERS RECEIVE
ECONOMIC DEVELOPMENT AWARDS

Langhorne — Two local business leaders have become this year's recipients of Economic Development awards, an annual honor bestowed by the Lower Bucks County Chamber of Commerce. These awards recognize those who have distinguished themselves in improving the business, economic and social environments, particularly those who have devoted significant voluntary contributions of their own time and resourcews to make Lower Bucks County a better place to live, work and do business. Todd Buch, president of McCafferty Auto Group, and James McCaffrey, founder of McCaffrey's Supermarket, were recognized for their generous contributions to the quality of life in our community. They are pictured below receiving their awards from Daniel Reavy of Verizon, sponsor of the Economic Forum, held at St. Mary Medical Center on October 29.

Todd Buch
Todd Buch, left, with Dan Reavy
Todd Buch heads a growing auto business that employs over 300 people in Langhorne. In addition to running a very successful dealership and the unique new Quality Care Collision service, he serves on the Board of Directors for the American Red Cross and the Middletown Community Foundation, as was Gereral Chair for his year's Levittown 50th Anniversary Celebration. His generosity has included donating two trucks to Towns Against Graffiti and as well as several vehicles to United Way of Bucks County, and contributed $25,000 to the Red Cross following the 1996 floods.

Mr. Buch has also made substantial contributions to Pennsbury High School, Neshaminuy High Choir, the Levittown 50th Anniversary Committee, and Middletown Township's skate park, as well as donating to numerous police and rescue squads, veterans organizations and sponsoring local children to attend summer camp. He spends hundreds of thousands of dollars for continuing employee training and education, and also works with the Bucks County Technical School to provide intern programs for students.

James McCaffrey
James McCaffrey, left, with Dan Reavy
James McCaffrey employs 800 people in five Bucks County locations. In 1983 he bought and developed the land in Lower Makefield on which his first supermarket, eleven stores and a bank were opened in 1986. He has since opened three more markets, a commissary, a catering business and corporate headquarters. McCaffrey's Supermarket provides job opportunities for many teenagers and working mothers. He provides new jobs for approximately 100 people each year, including retired people, disabled students and a group of Guatemalans who have come to this area. They are trained in food preparation and many have progressed in their careers through the opportunity provided by McCaffrey.

Many local organizations have benefited from his generosity of personal time and service. He is Chairman of the St. Mary Medical Foundation Board and a member of their Board of Trustees. He is also a member and past chair of the Lower Bucks County American Red Cross and was honored as their Citizen of the Year. Today his leadership is propelling the effort to build a memorial in Lower Makefield honoring the September 11 victims from Bucks County. Over 200 local organizations have received support from McCaffrey's, including the Yardley-Makefield Emergency Unit, which was considering disbanding due to lack of funding. Jim McCaffrey envisioned the strategy needed to rebuild the organization, and convinced local stakeholders to implement his plan, putting the Emergency Unit back on solid ground.

An audience of local business leaders was present for the awards, and to hear presentations from Joel Naroff, Chief Economist at Commerce Bank, and Steven Wray of the Pennsylvania Economy League, present a program entitled "Election 2002," discussing the economic issues that the new governor will face when he takes office.

Bucks County News congratulates this year's Economic Develop­ment Award winners, two individuals who have contributed significantly to making Bucks County a great place to live and work!


Business Briefs

by Ellen Cahill, Pathways to Success Coaching


An important step to developing more business . . .

Surprisingly, I find many business people neglect to one of the greatest resources for increasing business … referrals. Start with your current clients. Often they are your best source for new business. Let them know you grow your business largely by referrals and reward them for each new client they refer to you. Small rewards such as free services, a gift certificate, or premiums cost far less than advertising in a newspaper or The Yellow Pages.

Referrals are also a two-way relationship. Team up with clients who also provide outstanding service and refer your family and friends to them. You not only provide your family and friends with a valuable resource, you are also strengthening your relationship with your client. In that situation, it becomes a win-win situation for your friends and family, your client, and yourself.

Giving presentations

Giving presentations are an excellent way to market yourself, the service or product you provide. And apart from travel expenses, all it costs to give a presentation is a few hours of your time.

If you are nervous about giving presentations or just simply find it uncomfortable speaking before a large or small group of people, check out a local chapter of Toastmaster’s International. They are a wonderful group that can help you gain public speaking confidence.

You don’t need to use multimedia equipment to give presentations and you shouldn’t feel intimidated if you are unfamiliar with developing PowerPoint presentations. You can still create slides with simple bullet points using any word processor and print them on acetate sheets that can be used on overhead projectors. They work just as well as PowerPoint slides; in fact, they are more reliable to use.

Some tips for giving successful presentations include:

Provide hand-outs of your presentation with space on each slide for note-taking. I would recommend using a ring binder with a cover sheet. The ring binder serves as a reminder to attendees that you’re a resource for them to look up when they need you. A few weeks before the presentation date, send out a press release to area publications. Bring a fish bowl for collecting business cards; you could offer to raffle away a door prize, or better yet, purchase a small quantity of premiums. Pens, key chains and magnets with your business cards work well because they’re useful to most people and they’ll have your name and phone number handy. They don’t cost a lot. Include a survey in your presentation handout. After the presentation, ask the audience to fill it out and give it back to you. Surveys help you identify what topics you might have missed talking about. Although surveys are meant to be anonymous, you can always provide a space that asks if a person wishes to be contacted by phone, or would like to receive more information by mail or e-mail.

Ask the Coach

Question: I’m a sole proprietor and have been for three years. Business is great and the potential for increasing revenue even more is there. But with so little time — I’m already spreading myself thin — how I can I expand?

Coach: Sounds like you need to start considering bringing in help. While the thought of hiring, supervising and being responsible for an employee may sound overwhelming and expensive at first, it need not be. You can start by hiring part-time help or even subcontracting some of the work you think you can delegate to someone else. Examples are bookkeeping, answering service, and clerical help.

If it’s developing sales that you’re after, you can consider working with independent sales people. These folks are great at selling just about anything and you can simply pay them a commission. That relieves you of the payroll headaches.

Remember, earlier we talked about referrals? Find out which of your clients can refer one of these service providers to you. This eliminates having to hire or retain someone blindly.

Keep in mind however, that when subcontracting any work that involves, say $100 or more, put it in writing. Larger amounts should be put in a legally binding contract. Your attorney will be able to guide you in that aspect.

This column is written by Ellen Cahill, Certified Comprehensive Coach. Ellen's high level of coaching skills, her ability to deeply listen, and connect with her clients, helps move them forward in the quest to reach their full potential. Learn about Ellen's coaching programs at PathwaysToSuccessCoaching.com.



Team Pennsylvania CareerLink
Offers Online Employment Services

Bristol, PA — The Team Pennsylvania CareerLink is now open to help fill employment needs. CareerLink is a unique website that's part of the Commonwealth of Pennsylvania's online system. The site can be found at www.pacareerlink.state.pa.us and offers both job seeker as well as employer services. Employers can post job openings with CareerLink that offer a number of choices with distinct advantages:
  • User-friendly and intuitive design
  • Simple registration process
  • Candidate search feature for direct access to job seekers
  • Order tracking with employer "activity log"
  • Links to economic development, education, and training services.
The Bucks County CareerLink Office is located at 1260 New Rodgers Road in Bristol. They can be reached at 215-981-1060.


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